Once again, we had the pleasure of bringing Target’s holiday vision to life for their 2024 holiday campaign. We always enjoy working on their in-store decorations, and we’re incredibly grateful for the continued collaboration. This year, we focused on creating a festive, winter wonderland filled with iconic holiday elements like polar bears, oversized gift boxes, bold red and white bows, and lush pine trees. Each piece was designed to bring joy and warmth to the shopping experience, making Target the ultimate holiday destination. We’re thrilled with the final result and hope it adds a touch of magic to the season! ✨🎄
Technique
Digital illustration
CGI
Material
Mixed Media
Client
Target
Rep agency
B&A
We developed a design system that offers endless possibilities for customization. We created 3D models of a wide variety of trees, gifts, bows, signs, and ribbons, available in several colors and exported from different angles. This allowed us to build a vast and flexible library of images that is easily adaptable and fully usable by Target. The design system perfectly meets Target’s needs for in-store decorations. Among the elements we created, we specifically developed Berry, a polar bear, in various costumes and poses.
In store! ✨🎄
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Get in touch
Adrian & Gidi Studio
Singel 46
1015 AB, Amsterdam
The Netherlands
General enquiries
Phone: +31 (0)6 54 630 624
Email: hello@adrian-gidi.com