X
Target Holiday

We are honoured to have teamed up with Target for their in store holiday decoration for all their stores. In close collaboration with the team at target we developed a minimalistic multi faceted design language which we applied throughout all designs. We built a system in which we can flexibly control color, texture and roughness on each asset.

Technique
Digital illustration
CGI

Material
Paper

Client
Target

Rep agency
B&A

 

Peppermint_Form5_C1_SWEETS_TONAL_R0001-2
Candy_cane
HOT_COCO_MARSHMELLOWS
HOT_COCO_CHOCOBOMB_SMOOTH_3-1
HOT_COCO_SPRINKLES_DARK_GREEN
Wreath_Form
Secondary_tree_form
Hero_Tree_Form1_C1_MULTI_2D0001-1
Candy_Form5_C1_MULTI_GREEN0001-1
Ornament_Form1_C2_LIGHT_GREEN0001
Ornament_Form3_C6_MULTI_RED0001
Ornament_Form2_Elongated_C5_MULTI_GREEN0001
Ornament_Form5_C3_PINK0001
Star_Form3_C5_MULTI_GREEN0001
Ornament_Form2_C4_RED0001
Gingerbreadperson-1
SIDE_Frosting_Texture_1
FRONT_PEPPERMINT_ONLY-1
FRONT_DECO-1
Snowflake_Form11_C3_DARK_PINK-3
Snowflake_Form11_C1_PINK-4
Snowflake_Form8_C1_PINK
Snowflake_Form12_C3_DARK_PINK
Hero_Star_C4_Tonal_Red_0001-1
Star_Form1_C3_PINK0001
Star_Form2_C5_MULTI_GREEN0001
Ribbon_NS_4_Angular0001
Ribbon_NS_2_Curved0001
Ribbon_NS_5_Mid_Pieces_01_Green0001
Ribbon_NS_1_Arch_Green0001-1
Box_2_Color_3
Box_1_Color_1
GREEN
DARK_PINK-1
Snowperson_combined-2
Backer_Paper_Form_Hero_Red_1
Controller-Banner-1

A flexible color system eneabled us to contol the color of each facet, and easily adapt when changes where needed.

Hero_Star_C4_Tonal_Red_0001
Hero_Star_C1_MULTI0001
Hero_Star_C6_Green_01
Hero_Star_C3_Hannukah_Multi0001
Hero_Star_C6_Green_02
Hero_Star_C5_Candy_Red0001
Adrian_Gidi_Target-5
Adrian_Gidi_Target-6
Adrian_Gidi_Target-11
Adrian_Gidi_Target-19
Adrian_Gidi_Target-9
Adrian_Gidi_Target-8
Adrian_Gidi_Target-7
Adrian_Gidi_Target-3
Adrian_Gidi_Target-12
Adrian_Gidi_Target-17
Adrian_Gidi_Target-10
Adrian_Gidi_Target-18
Adrian_Gidi_Target-16
Adrian_Gidi_Target-1
Adrian_Gidi_Target-13
Adrian_Gidi_Target-15
Adrian_Gidi_Target-14
Adrian_Gidi_Target-4
Adrian_Gidi_Target-2

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Get in touch

Adrian & Gidi Studio 
Singel 46
1015 AB, Amsterdam
The Netherlands

General enquiries
Phone: +31 (0)6 54 630 624
Email: hello@adrian-gidi.com

© Adrian & Gidi 2020

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